You absolutely need a social media strategy plan. Point blank. Boom.
If you don't have a strategy it's time to get one. Like yesterday. Posting on social media with the intent to make sales without a strategy, is like driving your car with no map, or GPS... or gas...
A great social media plan means: more sales, better content and less time on social media.
A great social media strategy plan should:
- analyze what you are currently doing right and wrong
- explain in detail who your target audience is and how to find them online
- set clear business goals
- assign exact content pillars designed for your specific target audience (what content does your audience really WANT to see?)
- set content guidelines and a branding technique to create an aesthetic and professional looking online presence.
- place engagement guidelines to encourage growth and a larger reach (no more random liking and commenting hoping it will help you grow!)
- #1 Most Important Thing a Social Media Strategy Needs To Do Is To Elevate You Above Your Competition.
A social media strategy will help you cut out all of the unnecessary mumbo-jumbo, and to focus solely on what is going to increase your sales and brand awareness.
You can't get anywhere without any gas. You can't make sales on social media without a plan.